Is Planning 20/20 Vision?

Someone once said making predictions is hard, especially about the future. So while the G20 where planning our collective futures, the 20:20 Vision event last week featured Mark Faulkner, a former colonel in the Royal Dragoon Guards, who talked about "Fighting the tactical battle whilst winning the war against the economy". So what can waging war teach us about business? Well, quite a lot actually!

'Effect Orientation' was a major theme. Your soldiers (employees) need to understand the intent and context i.e. what your goals are and what stands in your way. The 'How' is devolved down, allowing initiative within constraints. The ultimate goal is to achieve a common purpose, not necessarily just to follow due process that gets you nowhere. This allows proactive action and initiative, rather than just being reactive to the enemy (competitors).

Colonel Faulkner put forward a framework (not a process) for thinking about planning a campaign:

1. Identify the What and the Why.
2. Define what you know and don't know
3. What resources you have
4. The actions to take (which lead to effects)
5. Timeline (when to do things in a synergistic or harmonious way).
6. Monitoring
7. Control

Mike Briercliffe commented in his summation"No plan survives contact with the enemy", so the ability to be adaptive and resilient is just as important as a well thought out cunning plan! However good it is, it's going to change as you engage reality.

For those of you involved in software development this has parallels in object orientated development where the focus in on identifying decoupled activities and focus on the external impact of objects, rather than the internal workings. This also emphasises hierarchical decomposition and solving independent subproblems in parallel.

One attendee commented that this theme might be incorporated into our Investment Readiness Programme. I couldn't agree more! Everyone in business is waging a war on uncertainty and making decisions with limited information. In any campaign, effect orientation (what difference an activity or action makes) is the key.

Another key point was in resource limited situations, you don't simply respond by spreading your jam uniformly thin, but focus resources where they can make most impact. Companies that are responding to the recession by simply freezing wages or cutting marketing budgets may end up surviving the battle but lost the war.